On Advertising: Germany raises its creativity profile - International Herald Tribune

On Advertising: Germany raises its creativity profile - International Herald Tribune

LONDON: Germany is an export powerhouse, producing many of the world's most sought-after cars. But in advertising, it sometimes has resembled a listless Trabant, rather than a muscular Mercedes.

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"Historically, Germany has been seen as a very correct and disciplined country, but not a creative one," Heilmann said. "But that is changing."